About why I’m so driven to empower coaches and creators like you to make real impact with your words…
So that potential clients are queueing up to work with you.
I’ve always been hooked on writing, and the power of story.
You know those book nerd girls with the bowl-cut fringes (cheers Mum!) who hung around libraries like they were the coolest kind of disco?
Yep, that was me.
Words and stories were my place.
I couldn’t get over the power of them. The sheer ability to transport you somewhere else and to feel something – joy, excitement, determination…
To cry, even.
Or to make you do something. (Click, book, oops…did I just buy that?!)
Just by putting words in the right order. Isn’t that incredible?
But as much as I loved creating things with words, real life got in the way.
I thought writers were like unicorns – too magical to actually be real.
So I trained hard to become a solicitor.
(Because that was surely a proper, grownup sort of job.)
I learned to use written words to persuade judges and win cases.
All of this gave me a wealth of experience…but the days were long. And I still wasn’t working for me. (Maybe you’ve been there too?)
So in between that bolshie lawyer stuff…
I was still secretly scribbling words and stories. Planning. Dreaming.
Because in my soul, I wanted more.
Then in my late 30s (after fertility struggles that shook our world) we were finally blessed with our gorgeous little boy.
There he was in that delivery room, blue-faced and bundled into a knitted hat, his tiny, grabby fingers searching for me.
And life changed me.
Forget unicorns, I was feeling unstoppable.
And once our rainbow boy was born, my creativity wouldn’t stop either.
Only now, it was time to embrace it.
I wanted to follow my own dreams. To write, to create, to build a beautiful, abundant business.
And to use the power of words to help other passionate business owners show up confidently and attract more of your perfect clients too.