Want To Hear My Story?
Then Let’s Take A Peek…
I’m Anita Faulkner – story-led copywriter for coaches and creatives.
Can I let you in on a secret?
It’s actually pretty tricky to write a story about yourself! Do you find that too?
But that’s OK, because the ‘about me’ page, is kind of about you as well. Or least how my unique glitter can help to make your business shine.
You want to know why I’m the woman to add sparkle to your copy. Why you and I would make a perfect match.
And who could blame you?
When it comes to your business, you want to work with exactly the right people. People you spark with. People who bring joy to your day. But more importantly, people who do an exceptional job.
So come and take a peek behind the scenes to see if I’m the copywriter for you.
My Story, For You
I was always the girl with my head in a book. The quirky one who would rather read than mingle. The one who was addicted to pretty stationery and a little bit geeky about words.
And then there were the stories. Bubbling through my thoughts and spilling out onto precious notebooks. All those powerful words.
Then one day I grew up. Life got in the way and I became a solicitor, because that’s the sort of thing grown up people did. Or so I thought. I never dared dream of becoming a writer. Weren’t writers the creatures of fantasies?
Yet in secret, I was still scribbling. In the many beautiful notebooks I’d collected. On the backs of receipts. On small scraps of paper that floated in my handbag.
And somehow, those notes began to weave into stories. Long ones, full of love, friendship and laughter. Before I knew it I was writing romantic comedy novels. Glorious 100,000-word books.
The Real Magic
Then one day, the true magic happened. Not on the page, but in real life. I was going to have a son! What a wait it had been for us. And how it changed my heart and mind forever.
Because once our rainbow boy was born, my creativity would not stop. Only now I couldn’t ignore it. It was time to embrace this power.
So I didn’t go back to my job in law. I continued with my novels. I blogged. And I retrained as a copywriter, so I could play with words in every spare moment, in every possible way. So that I could use them to build and grow my business and help other women to do the same.
And this combination of copywriting, storytelling and having been a driven, persuasive lawyer is my secret glitter. The thing that adds the glow.
Let me tell you how.
The Power Of Story For Your Copy
If you’re a coach or creative, telling your story through copy is vital for your business.
Because stories connect people.
They make people laugh, cry, feel however you want them to feel. They take your clients on emotional journeys and change the landscape of their brains forever. (That bit is science. I didn’t make it up!)
And stories make people remember you. They make you stand out.
So I believe in harnessing the power of story, the energy of words, and using that in your copy. To magnetise your perfect clients and keep them hooked. Hooked because they have grown to love you through captivating words.
Weaving words into compelling stories is absolutely my thing.
Words That Persuade
In my legal days, I used words, in a persuasive way, every single day.
I used them to negotiate deals and to convince courts. I used them to connect with lawyers, businesses and ordinary people. To build relationships and keep clients coming back.
I spent fifteen years studying and working with the minutiae of words – which was perfect preparation.
Because copywriting is about creating words that persuade. Words that drive action. Words that convert into clicks, follows and sales.
My Secret Glitter
And this breadth of experience is my secret glitter. I’m a natural with words and stories. I love to persuade.
Writing outstanding copy is an art and a science, and I adore both sides of that.
The creative side of moving words around on a page, like paint on a canvas.
But also the psychology of persuasion. Of using words that inspire action. Words that convert browsers to buyers, and buyers to loyal customers who stay with you for the journey.
So I tailor words to fit the audience.
And I will do that by getting to know you, your business and your ideal client profile.
We’ll talk everything through. You can then be sure the copy I create will be perfect for you and your business.
I want your copy to be full of your personality and sparkle, with my added magic.
Why I Want To Work With You
So if you’re a female coach or creative looking to grow your business, attract more clients and of course make money doing the thing you’re brilliant at, then spreading your message starts with glittering, story-led copy.
And I would love to help you with yours.
Because as a creative, an inspirational writer and natural cheerleader, female coaches and creatives are my perfect match.
If you’re ready to hear more, hit the button below and let’s explore what we can do together. I don’t want you to miss this chance.